Why?

Scott “Sourdough” Power , Creator of Not Real Art. (Art Installation by DJ Neff)

Scott “Sourdough” Power, Creator of Not Real Art. (Art Installation by DJ Neff)

Artist Statement

As an artist, I strive to create connections with my work. Today, my art aims to celebrate, elevate and empower creative culture and the creative class with artist-centric programming. I call it, Not Real Art.
— SCOTT “SOURDOUGH” POWER

We Celebrate Creativity

The 2015 Cultural Times Report issued by Ernst+Young, UNESCO, CISAC and the United Nations says creative industries contribute $2T annually to the global economy with performing arts and visual art contributing $518B combined.

Social media metrics also indicate the popularity of Creative Culture. A hashtag search on Instagram for #art, #design, #architecture and #streetart provide compelling numbers: 400m, 144m, 87.5m and 39.8m respectively.

Numbers like these show the power and popularity of the creative arts. The arts are a core, strategic, fundamental driver of the global economy and popular culture. Being in the arts my whole career, I know first hand the magic my fellow creators do everyday around the world — often with little notoriety.

I created NOT REAL ART to celebrate today’s Creatives and Creative Culture. NOT REAL ART is an artist-centric media platform designed to support and empower artists and art lovers of all kinds with programming that is entertaining, informative and accessible.

The time has come. Because for countless people like me, being creative isn’t a choice. It’s a calling.

Thank you —