Tomer Peretz: Why Good Artists Make Bad Choices [Podcast]
For artists and entrepreneurs, risk comes with the territory. Today’s guest, Los Angeles artist Tomer Peretz, embraces uncertainty in his career by making as many gaffes, blunders, and flubs as possible. “We [make] a lot of bad choices,” says Tomer, whose iconic “Bad Choices” t-shirt is emblematic of his philosophy on art: Make lots of mistakes.
On today’s podcast episode, host and NOT REAL ART founder Scott “Sourdough” Power sits down with Tomer Peretz to discuss the Israeli artist’s now-thriving practice and the risks it took to get there. “I intend to [make] mistakes,” he says. “Sometimes, it works and turns into a great choice. But sometimes it stays as a bad choice. In this case, in [some of my riskier] creations, I thought, ‘I'm ruining my entire relationship and my entire career,’ and it actually turned into a really good thing for me.”
Before landing in L.A. to start his art career, Tomer served in the Israeli military and backpacked across South America. His practice, inspired by travel, stories, and the people he’s met along the way, spans various mediums, including painting, photography, fashion, performance art, and NFTs. “The most creative people in the world, they're not afraid to get out of their comfort zone and just try new things,” he says.
In this episode, Tomer reveals how he leveraged his “bad choices” into a successful career in the arts. Listeners will also gain insight into his super limited-edition fashion collection, which he describes as “one-off” works of art. Tomer covers everything from courage and experimentation to storytelling and spiritual wandering in this episode, so tune in, and learn about the joys of risk without regret.
All photos published with permission of the artist(s).
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